Twitter CEO Dick Costolo’s Unexpected Advice on Preserving Startup Culture – Dick Costolo says don’t try. “Your job is to evolve the culture in a particular direction, Costolo explained, not preserve it.”

Leaning Out – Jeff Darcy, a respected software engineer writing about burnout. It’s an interesting and honest post about hitting  a wall and what to do about it. “Familiarity truly does breed contempt when it comes to code……the same problems tend to reappear everywhere.”

Why we Moved Away from AWS – I predict we are going to see more and more stories like this. There’s a prevailing thought amongst startups that once you are ready to start building you just fire up an EC2 instance and get to work. While there is truth in the fact that it is fast and cheap to get started, like the folks from Blippex, I’m finding that over time the price to performance ratio declines rapidly. Yes Netflix can take advantage of scaling AWS style, but they are Netflix.

 A Data Broker’s Rocky Road to Transparency – Back in September I tweeted about Acxiom’s consumer site About the Data. Here’s a story with some more details about the history of the site.  As for the future, here’s the money quote for me. “‘Why can’t I input my favorite advertisers or my favorite merchants, so I get more of their stuff?’ It’s a good question. And we have to think about it.”

 How iBeacon will Transform Local Commerce – In this article Steve Cheney gives a great bulleted summary of where things stand with iBeacon along with a few predictions.  I recently posted some thoughts on iBeacon the adoption of the Bluetooth Low Energy standard on Android. Steve makes a similar comment, although I don’t necessarily agree Apple is poised to run the table. “Interestingly, Apple’s push into iBeacon could enable it to run away in this market while still standardizing on a completely open platform and developer environment.”